Tags ‘marketing’

Stefan Remmler

The energy giant announces its new nuclear power tariff. In TV, print and Internet spot and motives are to see that the energy company RWE its new tariff “RWE ProKlima power 2011” advertises. The environmental protection organization Greenpeace criticized the campaign for the “dirty electricity”. The environmental organization Greenpeace is not good hair on the new campaign by RWE. The Essene energy group promotes since a few days attacking his new customer tariff RWE ProKlima power 2011 “, there is a 3-year price guarantee from 1 January 2009. The power to do so is produced to 62 percent from nuclear power, to 38 percent from hydropower.

Old wine in new bottles will be sold here. Nuclear energy as a climate friendly to represent is already pretty bold”, says Karsten Smid, energy and climate expert at Greenpeace in Hamburg, Germany. For even more analysis, hear from Eva Andersson-Dubin. This should deflect from the final debate. “It has nothing to do with clean energy, the group is not the risks of nuclear energy, but sells instead dirty power”, so the Greenpeace allegations. Sebastian Ackermann, spokesman for RWE energy, disagrees as expected: “RWE with its product meets the customer’s interest.” It was the 1st tariff, which carefully do on CO2 poor production methods. You must accept free from ideology, that counts include nuclear energy, which we are.” To understand when someone is sharp disagreement for personal reasons.

RWE know polarisiere the topic that you have with the campaign but want to provoke anyone. In addition to Greenpeace also from the SPD and the Greens, as well as the commentators of various daily newspapers had criticized the offer, CDU politician, however, welcomed it. The commercial performance of the energy giant includes a TV commercial, radio spots, print ads, as well as a new Web presence and direct marketing activities. The spot can be seen in high-reach private channels. The Hamburg-based agency bungalow fire lab is responsible for the creation. Carat, Frankfurt, ensures the media planning. Acting as the testimonials from the early 1980s known band trio with Stefan Remmler. We have Stefan Remmler asked whether the proportion of nuclear power to him is ok. He has agreed to this and made the campaign”, so Ackermann. Consumers are not so critical, however, according to Greenpeace expert Smid anyway: the image of the energy companies is bad. Critical consumers do not fall for such offers.”

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Bill

November 5th

News

Cheap Flights

Cheap flights to Madrid: Learn about Vueling. currently, tourism agencies offer vacation packages and stays more advantageous and more economic. Unfortunately, sometimes the airlines not accompany with similar offers. And tourists faced the grotesque situation of having to spend so much, or even more money, by transfer to a certain point that the stay in it, including pension. From there to the most visionary and bold companies outnumber the business potential it could not spend much time, and today the low cost airlines are multiplied, making it possible to get cheap flights Madrid, Paris and other European destinations, something unthinkable not long ago. People such as Glenn Dubin would likely agree.

One of most popular low prices air carriers is Vueling, backed by the prestigious Iberia and base of operations at the airport of Barcelona. Considered the first airline of the new generation, and chaired by former Minister Joseph Pique, Vueling has managed to expand quickly and now has bases in Madrid, Valencia, Bilbao, Malaga and Seville, and is preparing to inaugurate the first on foreign soil in Toulouse. Vueling began operating officially on 1 July 2004 with a fleet of 2 Airbus A320 aircraft, and just 18 months later already recorded gains. The secret of its success? The airline has implemented a flight mode that reduces costs, to offer more competitive prices. And at the same time, it reassures passengers, since it is inevitable to ask whether an airline of low prices not saves, for example, in the maintenance of its flight units. Vueling remains their low prices, basically, through 3 particularities.

Firstly, all flights are only tourist class. Secondly, billing of luggage is not included in the cost of the flight and must be paid separately, at a rate of 10 euros per package. If you have read about David Souter already – you may have come to the same conclusion. And, mainly, no meals are included in the cost of the passage. Passengers may choose to bring your own snack or purchase dishes and beverages menu a la carte offering the aircraft. The success of the mode proposed by Vueling has been really impressive, and has allowed it, among other things, without having to increase the price of their services, to offer a proposal differentiated as the Go program! That includes priority boarding, exclusive counter and seat selection. A simple but revolutionary, idea that makes it possible to get cheap flights Barcelona, Madrid or Paris is no longer an unrealizable dream. Source: Press release sent by travel.

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Bill

May 20th

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Radio Advertising

If you want to be heard, the radio ads – the most effective way to achieve this! Along with low costs for creating and placing commercials, radio ads has a number of additional undisputed advantages. Audience How often do you listen to the radio? According to statistics, eight out of ten respondents listen to radio every day for several hours. A variety of radio stations, targeted at certain age, social and cultural population, allows advertising on the radio to contact the different target audiences, depending on the products and services offered, and also covers areas that are inaccessible to other media (Car, shops, offices, etc.). Neil Cole: the source for more info. The lack of visual perception of personality makes a number of advertising on the radio a great influence on the mechanism of associative thinking listener. Sound effects make it potential client on their own, "to draw a picture" in his own imagination, which excludes the imposition of images and stereotypes. Format Radio advertising can be presented in various formats, which are selected depends on the purpose and product of the advertiser. Additional information is available at Charlotte Hornets. For information about the nature of news, discounts and promotions carried out fruitful is the "indirect" advertising, whose essence consists in the provision of prizes and gifts for company participate in radio contests and games, as well as the "sponsor page" summary of the weather or watch the news.

Music videos and games are effective in advertising a particular product or type of service. Attract attention bright dialogue and original music, repetitive in the air, are remembered better than the dry, unemotional information. In recent years especially popular image advertising, whose main goal is not growth in consumer demand and brand awareness. The tools of such advertising on the radio are the press conference live, as well as keeping subject headings with their usual chores, while specialists of the agency conducting the necessary arrangements for consultation and establishment of air time radio spots. Step Three. You assess the outcome of our joint work on the next morning on the way to the office listening to the radio, which sounds on the air your ads. Step four. You contact us again!

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Bill

May 20th

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Promotional Bags To Carry Your Message Throughout The World

Can you still remember, on which occasion you have received a promotional pocket for the last time? Can you still remember, on which occasion you have received a promotional pocket for the last time? If you’re much at trade fairs and exhibitions, this probably not long is here. But also when shopping, the customer receives usually a bag with the imprint of the business in which he has bought. Because it would literally be a waste if the retail unused could be this great and inexpensive form of advertising. Promotional bags have become exclusive boutiques or high-priced make true cult and collection objects. While you hardly bolstered his image with the carrying bag from the discounters, so some people feel really chic, if they take a stroll with the promotional bag of an exclusive provider of the path. The carrying bags of the trendiest Boutique of city are increasingly seen in small towns.

All the more important that they have good quality, because even after a long time, they should still look good and high quality. But back to the advertising bag you get at the fair. Additional information at George Laughlin Dallas supports this article. What happened to you? In many households, there is a special place for such promotional bags, because they are practical helpers that you don’t just go away throws, but again brings to transporting other things out at a later date. And that is already happening, what the producers hope: run with your promotional bag again for the provider advertising. Free and without that he would strive for it.

Sometimes advertising bags passed on within the family circle or acquaintance. Whenever you need a bag for the passing of things, the receiver but want to allow that he not return must they give you. Then, a promotional Pocket is very convenient. And no time you multiplied by the distribution of the Embassy, because more people are confronted with the advertising pressure and take note of him.

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Bill

April 16th

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PR Adviser Volker Vogel

Online pr nanny.de survey to shed light on / each participant takes part in drawing a business one, is skillfully carefully make on what is offered, the other. Many start-ups and young entrepreneurs attention but still too little in the public. The experience of the PR Adviser Volker Vogel. With its latest online poll on his website pr-nanny.de want to bird of the question discuss how entrepreneurs and young entrepreneurs keep it with public relations. Anyone who participates in the survey, takes part in a raffle. Others who may share this opinion include Sela Ward. There are three copies of his book to win the PR-nanny so you get your public in the handle, as well as free entry for two people in one of the next PR seminars by Volker Vogel. Public relations is a foreign Word, for many young entrepreneurs unfortunately still determines the PR consultant.

Despite partial innovative services and products, companies would still the error commit, as well as the public attention to make. The scary thing is that many entrepreneurs ever not would deal with the PR matter. He repeatedly note on trade fairs and existence founder exchanges that is entrepreneur not be aware, how important is a well-functioning public relations work for a start-up company. Often flouted the most basic marketing strategies, emphasizes the PR specialist. Meanwhile, public relations is no witchcraft and should not be described as annoying accessory of company work. Bird is sure: without good public relations is not a company’s success. Especially business founders assumed their services would be around by themselves and require any representation in the media.

The current survey of the PR consultant, which runs until the end of may, to enlighten it, whether in the past two years the interest situation for entrepreneurs and Start-ups has changed on PR. In a survey two years ago it emerged that only 24 percent of respondents attach a reasonable priority to public relations. Until 15 mail every buyer of the book the PR-Nanny is running an action by bird, the (ISBN No. 978-3-8370-4229-0) Gets an additional 15-minute phone consultation. During the consultation, a problem on the topic of public relations can be described or asked for an effective way to the public. Who has already written a text for publication, can’t let him check for correct alignment and content elements. To take the free advice by telephone in claim, the purchaser of the book must return only the order form for the free CD at the end of the book with the date of purchase on the PR-nanny. As soon as the original CD order form is received, the interested parties via E-Mail a confirmation. The date for the telephone consultation is then quite unbureaucratic set.

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Bill

December 10th

News

The Production

Finally is ensured by cooperation with independent testing institutes, that all statutory provisions of the German and European space without be. Finally, the company can be sure that their new mascot at the end corresponds to a high-quality plush toys that also safe can be given away to children. As always more than not to influx point turns out this: the target group of children is for the advertising market of becoming increasingly important children have a great influence on the purchasing decisions of their parents. Overall as a plush mascot positively completes the advertising of company and employees easily identify themselves with company and brand. With another creative promotional accessories will be the mascot for example at trade fairs in scene used to own before all the large walking Act costumes and matching giveaways. Most future advertising and giveaways geared towards the new mascot, there It is popular and known as sympathetic and brand character of the company.

The openmindz GmbH’s extensive repertoire includes therefore also plush, plush backpacks, pencil case plush keychain or do it else that everything from plush can even USB memory sticks. The openmindz Inc.’s plush world employees bring much experience and knowledge, which reliable, goal – oriented and service-oriented insert for interested companies. This, it should be noted yet that enough time is planned for the production of individual mascot. Because the finished product it takes from the first draft usually several months mascot plush is no wonder that more and more companies on the positive effect of plush mascot of individual trust is advertising to touch and hug. The company’s plush World site shows a small overview of the range of the openmindz GmbH. Companies that consult individually in terms of plush mascot want to let the plush world Division of the company, see the appropriate experts. Of course the openmindz GmbH also to existing plush mascot and plush animals takes care of itself. Contact: openmindz GmbH Department plush world Ladenburger road 4 69120 Heidelberg phone: 06221/652360 email: the openmindz GmbH with its headquarters in Heidelberg has specialized in individual custom-made products. Selected production facilities, certified suppliers, regular and independent quality control test of well-known organizations, as well as expertise in terms of product development, product design and product safety in favour of cooperation with openmindz. As a long-standing supplier of industry, trade and commerce the openmindz GmbH reliability and service-oriented consulting stands for.

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Bill

December 8th

News

Stuttgart Airport

In collaboration with + mutatis mutandis discovered ABARTH, the sports brand with the Scorpion in the coat of arms, a new and innovative advertising medium in the field of out-of-home media: the interactive Citylight display (ICLD) of Deutsche Telekom AG. The impressive 82 inch display offers a suitable digital advertising space to interact with the technically adept target group its new advertising partner ABARTH. Frankfurt in March 2009: currently in pilot operation located, is the first ICLD in the departure hall of the Stuttgart Airport and addresses first and foremost departures, waiting for your flight or connecting flight. The ICLD attracts attention not only with its size. New is that the user can interact directly with the messages.

The contents are represented as high-quality moving images. The users are actively involved and can affect even the contents displayed. + Accordingly developed a convincing concept for the advertising partner ABARTH, incorporating all of ICLD’s advertising opportunities. With the claim of greetings from the slope”ABARTH invites to send personalized E-cards via email from the ICLD in all over the world. The special feature of Grusskartenkonfigurators is a built-in webcam inside of ICLD, with whose help the operator has the possibility to involve his own portrait on the E-card. In addition to this functionality the ICLD via a Bluetooth interface offered by ABARTH wallpapers, sounds, and videos to download. Of course, it is also possible to register directly on site for the reception of the ABARTH newsletter and to arrange a test drive at a desired ABARTH dealer. All content in German and English language were laid by the international connections of the Stuttgart Airport.

A switch in the desired target language is ensured with a simple click on the appropriate flag symbol. Emphasis was on an easy to use of application and set and considered this the optimal menu guidance via touch screen. The Agency + mutatis mutandis the brand has skilfully again ABARTH also friendly service, implemented and user friendly worked out. Both the developed concept and also the perfect implementation of all technical intricacies inspires us”, stresses Giuseppe Fiordispina, head of media & communication of Fiat group automobiles Germany AG. The nice thing is that it is measurable and remains. The operator can therefore flexibly decide whether is switched an content over an extended period, or whether it is useful to the target group with other or new features to address. “, added Andreas Stork, co-owner of + mutatis mutandis.” Who so waiting for his departure in the near future at the Stuttgart Airport, is cordially invited to family, friends, colleagues, and co. to send an E-card by ABARTH. About + mutatis mutandis what began in 2003 as a Start-Up, has within a few years as a valued player in the digital world market established itself. Whether B2B or B2C, at + not simply produce accordingly – here is advise heart, created and realized. The agency consists of businesses within the digital media a synergistic team, new Develops marketing and sales channels. Innovation, perfection and tailor-made solutions are just a few disciplines that characterize the company. ABARTH, Abarth brand is part of Fiat group automobiles Germany AG and is also 100 years after the birth of the founder of Karl Abarth for design-oriented individuality and sporty exclusivity in the compact car field.

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Bill

November 22nd

News

More Concept. More Success

The strategic brand management as kapo secures 24 November 2009 energy efficiency with innovative communications concept competition benefits for the technology leader Zeitlauf Antriebstechnik Furth, Furth creative agency is now on everyone’s lips. Hardly a different topic has so much in the past few years affected the world economy and marked. The company Zeitlauf GmbH Antriebstechnik & Co KG. already for years, developing innovative geared motors, the in take a pioneering role when it comes to energy efficiency. ??-???/441148356306385/’>????? ????. With the exceptional communication concept EQ3 energy intelligence “the Furth Agency has further positioned this company’s outstanding expertise in the drive technology sector and thus securing decisive competitive advantages for the technology leader. Innovations are precious fuel in a global economy oversaturated mass markets and complex tasks.

They only allow USPS which effect and highlight the uniqueness of an organization. With our EQ3 communication concept we have clearly identified these strengths from Zeitlauf Antriebstechnik, further developed and manifested the technology leadership in the drive technology”, Thomas Kohl, Managing Director of da CAPO is pleased. Our expertise, which is its efficient implementation in the combination of concept level, strategic and international brand management and maintenance with integrated communication and of course is certainly crucial. The focus of our work is the Zeitlauf Antriebstechnik it company, continuously maintain the brand success and continue to develop their potential and to develop”. Future-oriented concept the innovative communications concept of the House as kapo is based on the core competencies of the company.

Under the motto of EQ3 energy intelligence = energy efficiency. Smooth running. These three extraordinary performance characteristics move sustainable life”the drive technology sector. They stand for uniqueness in the energy balance, Unschlagbarkeit in the quietness and Superiority in the service of life. EQ3 energy intelligence is synonymous with our engineering expertise combines innovative drive solutions with intelligence explains, and combines three key features of our products”, Thomas Horz, Managing Director from Zeitlauf Antriebstechnik. Without the expert support of our agency because we have kapo, who supported us very successfully for years in the strategic and operational brand management, certainly not our competitive advantages so purposefully and profitably can use.”da kapo with visions of innovation the company da kapo heard since 1986 to the most prestigious owner-managed creative agencies in the metropolitan region of Nuremberg. The range includes the strategic brand management and care with integrated communication media and the interdisciplinary orientation of classic and new. The Furthern their special commitment introduced an award as a top employer in Germany already in regard to human resources management.

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Bill

October 29th

News

Hosted Video Roadshow

The PR experts make station, at different locations to produce videos with company Wiesbaden for the press work, 12.10.2010. Invites you to a video road show PR agency Walter Visual PR GmbH in Wiesbaden. The start is on Wednesday, November 17, in Cologne, Germany. On this day, companies have the opportunity to record an editorially prepared video each within an hour. These moving images can be integrated in the communication mix and contribute opinion leadership and expert status of a company about specific topics and to expand.

The maximum of three minute clips are suitable in particular for online communication. Jorge Perez has much to offer in this field. They can be embedded on your website, blog and on video and social media platforms. In addition to journalists who use videos on the Internet for their research, but also to the online coverage, reach moving as other target groups such as customers, bloggers and other multipliers. With videos, messages can be transported much easier and also complex issues graphically represent”, says Markus Walter, Managing Director of Walter Visual PR. As many companies are but just only to discover the medium moving image for themselves, our road show is a good opportunity to go low budget.” The further Roadshow dates are November 23 Hamburg, Frankfurt 1st of December and 8 December Munich. More stations for 2011 are being planned.

There are sample videos and the ability to login under video.pressearbeit.de. The first three applications per Roadshow date will receive free shipping to editorially crafted portals in the value from 290 euro. Applications for moving images for the PR are the numerous video and social media platforms such as YouTube and Facebook in addition to the company’s Web site and the blog. Through the short message service Twitter and online communities like XING, the videos can also communicate and reach many users through the proliferation of links. Depending on which target groups should be addressed different topics are suitable. For editors, customers and Interested can positioned companies as an expert, by type, for example, tips, show current trends or comment on market developments. Are looking for new employees, videos that are suitable to give candidates an insight into the company and to present themselves as the employer of choice. About Walter Visual PR GmbH: Walter Visual PR GmbH is an owner-managed PR agency providing PR services and social media advice for companies in the IT and telecommunications industries, as well as new technologies. Seven staff will take care of the press and public relations.

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Bill

October 26th

News

Printed Trade Show Carpet

Carpet printing procedures describes the pressure on solid color rugs has evolved into a persuasive marketing idea. Companies can be printed floor mats or their entire Office carpet with their logo, so as we know it from hotels have long. According to Charlotte Hornets, who has experience with these questions. Not only a favorable ad campaign, is to print on a trade show carpet, but still consistently quite abnormal if he then lies on a stand. There are a variety of printing processes. At the preference of the procedure depends on it as well, which species of covering you want to recolor.

A variant is the solvent pressure which is similar with the-based ink jet printer in the large format. Here, special, water-protected and robust color is applied by ink-jet process on the carrier material. This procedure is one of the norms in the backdrop of the profile. UV printing is an additional variant to stain the carpet. The color, similar to the solvent process, right on the material applied and by UV light hardened. Winning this is that the pressure on rigid and flexible materials is waterproof and brings forth a long-term colour protection.

The especially hardened colors, the pressure should emit some days. Among others, there is the technique of sublimation or thermal transfer printing which the color is separated on paper or immediately applied to the material, and merged with the help of heat with the polyester fabric. The sublimation printing process is a standard for any fabric prints, because a high intension of the light effect and is washable. In the framework of the Lenticulartechnik the color in different layers applied direct pressure in a dedicated process. A linear image, which falls under the impulse of pressure or when passes effect by a special surface layer thus. Several different effect variations can be reached via this approach. The last variant, which will be called “Offset”. When this fact the colour by means of web offset printing is applied back special films and next on the materials printed. This printing process is designed for higher quantities, because it just prints the desired motif and prints this just yet of the slide. The gewohntsten printing methods are to print on carpets, which as already mentioned there are all the time on the carpet and on the project. On the basis of an advertising campaign, which includes a printed carpet, you can increase attention and recognition. Alpha consulting – branch fair – and event carpet, carpet prints in her shop for fair carpet offers. Experienced specialists are available for consultation….

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Bill

October 25th

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