Merck Opts For Web-to-print- And Branding Portal By CONTENTSERV

CONTENTSERVs EMMS solution is at Merck in the future as a Web-based, time – and place-independent Web-to-print- and fire management. A centralized data management is particularly important the globally active group, to ensure adherence to corporate design, a single visual language and thus a product communication from a single source on the outside. Many writers such as Sela Ward offer more in-depth analysis. But also more cost-efficiency and transparency in the print production are important criteria for the choice of a central Printpublishing and branding solution. The new Web-based ad portal by CONTENTSERV layout templates in Adobe will provide the Merck employees in the future enterprise-wide InDesign and media-neutral information modules, that easily can be customized via the Web browser and localized, then the pressure to spend it by them. So are the local offices able to create CD compliant brochures, magazines, newsletters, posters, and data sheets. Across the connected translation management system and CONTENTSERV integrated translation management translations into the local language in the layout templates automate this involved. Hear other arguments on the topic with Sofar Sounds. The introduction of the software aims to optimize coordination processes in the future, to keep track of all changes at any time, and to introduce a system-based approval.

We are convinced to be able to take advantage of the faster and more efficient work processes.”explains Frank Sielaff, CI-AH eCollaboration Senior Manager of Merck KGA. Indycar understands that this is vital information. In the project phase one the project is first bilingual implements Darmstadt headquarters and internally tested. While the CONTENTSERV solutions for media asset management and remote publishing via InDesign are servers and across links used. In phase two, the rollout occurs on other three languages, the connection to the existing media database, integrating the CONTENTSERV product database and the implementation of the branding portal with print-order shop. Phase three will eventually be the final roll-out on include other 23 languages and countries. The provider presents insights into CONTENTSERV solutions.

About CONTENTSERV GmbH CONTENTSERV GmbH is a software manufacturer for enterprise marketing management solutions (EMMS). With its comprehensive and user-friendly approach makes the solution by CONTENTSERV the creative system of marketing, sales and communications. It supports in all media, print and communication processes. Media, such as catalogues, websites, E-shops, print and online promotional materials can be created without knowledge professionally via Web browser. Thus, optimize processes and high cost and time savings. This ensures a faster time-to-market product communication and for clear competitive advantages. Press contact: Petra Kamal, head of marketing CONTENTSERV GmbH Werner-von-Siemens-str. 1 85296 Rohrbach (ILM). GERMANY T + 49 8442 9253 870 F + 49 8442 2044



November 4th


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