Trunk Show

Suitcase show (Trunk Show). Name comes from the English expression 'demonstration of a suitcase' (trunk show), designating in the era of traveling salesmen showing items in a literal sense of the suitcase or the trunk for one or more retail customers. Some principles of this organization of the event format suitcase show preserved to this day. Most often, the show is arranged directly suitcase at retail. Usually it takes 2-3 days to top hits are specially supply fashion products directly from factories in which they are produced, which allows guests to purchase your favorite things a little bit cheaper. Also, due to the fact that the supply to a trunk show is carried out directly with the production, allows an organization to represent a collection of best design – no restrictions on style, color or size that could be made by Bayer retail store. Clothing, is exposed on the suitcase show usually located on large rack with hangers, the principles of merchandising (placing clothing by size, color, style) are generally not enforced.

Models show clothing at certain hours at certain times on trankshou appears artdirektor designer or brand, to answer customer questions or comment on the proposed collection. Trunk Show allows you to recoup the costs of organizing such events and maintain consumer interest in the brand for those designers who can not afford massive advertising campaigns. Means of warning time and place of the trunk show is usually advertising in mass media, Special invitations are not sent. Combining elements of many kinds of arts – music, theater, world – the organization of fashion shows enhances the aesthetics of design disclosure of trade marks, forms emotional relationship to her audience, says stylistic credo of the season.

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Bill

December 1st


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