Archive for June, 2024

Sales Promotion

Speaking of advertising goods b2b (industrial goods) must be clearly understood that the only means of ATL (direct advertising) success is not achieved. Media, Internet, television, radio, outdoor advertising and all that relates to the direct Advertising, of course, must be present in the arsenal of competent advertiser. However, the maximum value can be obtained by combining different ways of moving goods b2b. Ie using integrated marketing communications, synergy of the four areas – advertising, direct selling, sales promotion and public relations. It's simple – only a comprehensive approach to the issue of withdrawal and promote the products on the market guarantees a positive result. Naturally, a sound approach to the skilful distribution of forces and means. Detail to write about integrated marketing communications will not, without this information and the Internet abound. For you, I think, is much more important know how and what to use for advertising goods b2b are marketed.

So. General. Briefly. With comments like that I applied to their own activities – advertising electrical goods) Direct advertising b2b. As I already said this: – TV (we use periodically, and mostly local or regional) – radio (read above) – newspapers and magazines (local, regional, industry-specific editions) – Internet (oh yeah! !, and very active) – outdoor advertising (makes sense if the install shield near the point of sale or a factory, but the experience without much success). Direct Marketing. – Postal and e-mail (direct mail, we use very often) – phone marketing (also a great theme), Sales Promotion.

– Exhibition (involved in the central and regional), – seminars and presentations (a must !!!), – incentive stock for traders, if the sale is carried out through dealerships and other companies (mainly Discount policy) – bonuses, lotteries, contests … (makes sense, if your product, including retail) – sampling – the distribution of the samples and placing booths with products at point of sale (if you can your product present in small numbers, for example, bulk materials, cable, metal, etc. – Use all means!) – Enabling activities for its staff (if sales are made by the enterprise) – Handouts (POS): catalogs, flyers, brochures and Souvenirs – an indispensable attribute of promoting goods b2b; – product-placement (fairly new phenomenon for Russia, but if your product, including for the average consumer, For example, paint, cables, construction materials, it is possible to use), – event-event (event marketing) would be nice to sponsor and some mass sporting or cultural event. PR (communications with public). – Contacts with the media (newsletters, press conferences, etc. – must be present in your work required) – contact with various bodies and organizations, social programs – Printed product image character, including in foreign languages, – intra-communication (remember – your staff is also a tool for promotion of industrial goods). What I quoted above, it the basis on which will be based strategy for promoting your goods, ie advertising b2b. Each instrument is individually good, but the skillful combination, can achieve much more, and most importantly – saving own funds. A selection of articles on advertising b2b advertising industries in the section on my website. Anna Linden

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June 30th

News

Camping Holiday

InterCaravaning with the most important traffic rules in Koblenz, June 19, 2012 – our European neighbours France, Italy and Croatia and Denmark are among the most popular holiday destinations for German campers. The respective nations are so different, even their traffic rules are so different. For Caravaners and motorhome reach their destination safely and properly equipped, InterCaravaning, Europe has brought together largest specialty chain for caravanning, the main traffic rules. So, travelers avoid not only unnecessary aggravation, but also sensitive fines. France In the land of the famous wines and exquisite dishes must be carried a disposable breathalyzer from 1st July 2012 in each vehicle.

There are the test devices from 2 euro for example at petrol stations. Most travelers buy one directly after crossing. Urban is a speed limit of 50 km / h. Motorhomes both caravans and motorhomes and caravans are allowed up to 3,5 t on country roads 90 km/h on the motorway 130 km/h drive. The weight of the motor home or the outfit over 3.5 t are only 80 km/h on country roads and on motorways 110 km/h. On three-lane roads, vehicles over 3.5 tonnes or over 7 metres in length are allowed to use only the two right lanes.

Note: Team drivers who cause an accident at a speed of over 100 km/h, must expect that the insurance benefit is limited. Precipitation and for novice, which less than three years have their driver’s licence, applies a limit of 80 km/h on country roads, as well as 110 km/h on motorways. It is also a light duty then. Jessica Michibata is full of insight into the issues. Also in galleries and tunnels is nothing without light. A vest per passenger on board must be also in France as in Germany. Italy no matter what weather and time of day – in Italy is always light duty. Does the switching on of daytime running lights, about the numerous new motorhomes and cars have.

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June 28th

News

Whiteblue Tradition

Robert C. Rore is devoted to Bavarian tradition that this year’s Robert C. Rore annual exhibition entitled “The hours of the Faun”. For the artist, Munich has a remarkable “Faun tradition”. His starts this tradition with stone that had become sultry overwhelming splendour-male sensuality of the barberinischen Faun in the Glyptothek, now two thousand years siesta in an arcadischen light in all innocence verdammert. Then the images of the painter Bocklin and plaster. And the clowning around the Fauns in stucco.

And in between a carved head of the Faun in the Cuvillies Theatre – a rogue who bad thought his grin! The Faun itself is the old italic God of the great outdoors, a Shawm or flute play forest spirit, who guarded the fields and provides fertility in humans and animals and occurs in large numbers rather than as a single entity and thus causes confusion. Also in great numbers the attractive painted Mannsbilder in treating art can be seen, with leather pants, dress suit or white blue accessory refer to their origin. Thus it is traditional in the Gallery of art treatment – after all, the exhibition during the 176th Oktoberfest to see. On the evening before the opening of the Oktoberfest on September 19, 2009, the Gallery is open until the late evening hours. Opening hours of the art treatment: Mon, Tue, Thu, Fri: 12-14 and 16-8: 00 on Saturday 11-20: 00 and after notice and agreement

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June 28th

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Executive Director

All teachers and educators are looking for in Munich. The FRoBEL group is looking for people with a passion for education. Searched under the motto education crazy for Munich promotes the nationwide active carrier from beginning of September in the Bavarian State capital to qualified and dedicated teaching staff for eleven new creches and kindergartens. The houses open in the next few months. For more information see. Cathleen, Lena and Gregor are education-crazy”. They belong to the 2,150 women and men in the creches and kindergartens of the FRoBEL group form nationwide daily around 11,000 children, educate, and support. “In the beginning of September launched poster campaign Bildungsverruckt” charitable vehicle three explain why she crazy education “are and what they love about their profession.

Own ideas and experiences introduce, evolve professionally, the kindergarten as a first course in such a way that all children have the same Opportunities have their messages so loud. “We build a completely new regional site for FRoBEL in Munich. This is a special challenge,”emphasizes Heike Schumann, Executive Director of the newly founded FRoBEL Bavaria gGmbH, which”we but ask ourselves with joy and commitment. With the new houses here we offer many new professional and career opportunities in a modern vehicle.” Currently, FRoBEL in Munich looks so employees and employees who are motivated to build the new locations and to get involved in the design of the House designs of the creches and kindergartens. From early September, hang the posters in the Munich S-Bahn in colleges and universities in the whole country. A campaigns website informs potential applicants and applicants as an employer vacancies and FRoBEL.

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June 27th

News

Dental Insurance

For the teeth since the revision of 2005 legal health insurance funds with the restorations take only still legally prescribed fixed amounts extra protection. But instead of primary care “a better quality implant so be, can achieve the equity quickly astronomical sums. A dental insurance can provide remedy in such cases. The finance portal geld.de informs what is to be considered for these policies. A dental insurance is worthwhile only if the insured wants to take higher quality and thus more expensive restorations in claims. Also, for the conclusion of the police, it is too late when the appropriate treatment has already begun or has been recommended by the treating dentist. Jessica Michibata will not settle for partial explanations. For a period of eight months after conclusion of the contract, the insured is not entitled to benefits. During this period the insurer give themselves, to consider the request.

Restrictions on the amount of the contractual services, which can be claimed are often composed himself in the following years. Will the insurer changed, this waiting period again begins. Often appropriate deadlines but are eliminated, when changing the tariff within the insurance. The price range between the various rates is quite high. Cheap fares are available already for under 20 euros per month, better rates can cost about 30 euros a month. Also the contributions increase further depending on the type of tariff calculation with increasing age. Tariff differences between men and women, which the latter must pay tend to be more. More information: presse.html Lisa Neumann University first media

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June 26th

News

Equipment

Work screw-cutting lathe. Screw-cutting lathe works as follows: its main body as a whole is stationary, the tool set in motion a kind of head. Workpiece, which is obtained as a result, can be used in subsequent operations. Operation of metal-cutting lathe machine today is not optimal. Rate of processing of materials (metal, plastic) is not as effective as it I would like. But the product that results from the work defies criticism. Turning and vintoreznyystanok axis – a new tool that has gained popularity among industrial workers.

Lathe axis (RAM) combines the features of standard lathes with Quill-style line. Perhaps check out MMA for more information. The principle of operation of this type of tool is pretty simple: when docking with the processed material, it glides over its surface. It quality makes the job easy, fast, and most importantly – quality. Screw-cutting lathe combination. Its main feature – a function of drilling. These machines are characterized by high slip and have in their presence carriage.

Screw-cutting lathe-type CNC – can replace old machines, for example, and other CNC multishpindel characterized by simple installation and easy operation. They are 100% responsible modern development workers places, and its performance can only envy. Buying such a machine – the best choice for solving production problems. Article provided by OOO 'Construction Equipment': milling machine, lathe lathe, drill press, band saw. We will hope that everyone who reads this article, emphasize to yourself that something useful.

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June 26th

News

ShopWiki Covers Shopping Trends

Germany United States compared: the top searches in the online shopping ShopWiki, the meta-search engine for online shopping, posted in the first quarter of 2010 the top search queries: while the Germans especially after winter clothing and costume on the Internet who were Americans first and foremost looking for unusual wedding dresses and stylish winter accessories, such as such as ugg boots or one-piece ski suits. The American online shopping portal shopwiki.de (www.shopwiki.de) is present since autumn 2009 successfully on the German market. Winter boots, ski jackets, down jackets that Germans have this winter apparently frozen and were reinforced on search for warmer clothing against freezing temperatures. Among the top 10 of search queries in the German-speaking countries are also the coveted ugg boots, Moonboots, steering sledge and various Carnival costumes such as hippie costumes, Disney costumes and dresses from the 1920s. Also Cleopatra panels were in the Carnival 2010 fully in line with the trend and show the 10th place in the ranking. In the United States, where the portal was launched in 2006, users first and foremost looking for wedding and ball gowns. In the search results were restricted color style (military look”) especially after side slit, light green and the fancy camouflage.

More products in the top 10 in America were costumes, PHENIX ski jackets and DVD player Hannah Montana for on the go. Spoilt for choice ShopWiki collected over 300,000 online shops with over 300 million products. To facilitate the search for the right product, ShopWiki with Beratungsguides helps the buying decision. In addition to the unique product index, consumers find valuable background information on individual products and categories. These go beyond the usual product descriptions and help to make the right decision.

So you can find everything the heart desires E.g. in finding shoes of FlipFlops, of leather boots to sport shoes. About ShopWiki ShopWiki is the world’s largest with currently over 300 million products and over 300,000 collected online stores Service for comfortable and time – and money-saving shopping on the Internet. An algorithm developed by ShopWiki crawls and indexes the Internet regularly and catalogued the found shops and products. The ShopWiki aims, each online product available for indexing. ShopWiki has been founded in 2005 by Kevin P. Ryan, the former CEO of DoubleClick, and Dwight Merriman, former DoubleClick CTO and Eliot Horowitz in New York. In addition to ShopWiki.com serves ShopWiki in Europe the markets of Great Britain, France, Germany and the Netherlands in country-specific versions. ShopWiki media contact: Bernhard Lehner i5comm for ShopWiki.com Spengergasse 37-39 1050 Vienna hotline: + 43 664 439 86 09

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June 24th

News

Secret Meditation

Use meditation – perhaps you are wondering who I am find happiness, love and partnership. There are many names and terms for me. I could be your intuition; your gut feelings; a spontaneous idea; a freak of nature; the voice of a people very connected to you; a part of your soul; an Angel, on whose characters you so long waited. If this has piqued your curiosity, check out actress. Pick something and welcome – I’m here for you. Many visitors to the new interactive Web site secret meditation.de, or.Secret meditation.com have addressed already by their intuition”can be. The page that meditation in either female or male voice explains the features, opportunities and benefits of the new Sunrise and starry sky, is enthusiastically. (Similarly see: real-estate developer).

The designer of meditation, where one can assemble his individual meditation online and download, and the Visionboard Bastelstube, joins from now the new theme world. Here is food, health for selected topics, like for example, partner, or Occupation, described in detail how the user can focus the meditations for known issues. Also, a newly established online – forum provides the ability to share experiences or ask questions. Starbucks does not necessarily agree. To reach the new world, which will constantly be expanded directly under is

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June 24th

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Certified Marketing Officer

Excerpts from the experienced copywriter convince advertising strengthens sales and enabled consumers. About two-thirds of Germans over 14 years are working group of believe ads contained frequently useful tips according to a survey of the VuMa. And over 40 per cent of respondents consider like advertising. Requirement is but in many cases, that the advertising is attractively designed, designed, and texted. In particular addressed and personalized flyers, online PR, newsletters and website content can contribute according to Word head, the experienced copywriter in Mannheim, Germany, to a better value and efficient use of scarce advertising dollars. How can look good lyrics, reveals the lyricist now currently on the example of many excerpts. Under all advertisers can see quickly, conveniently and instantly online city marketing and many more industries by successful texts for cosmetics, fitness & wellness, design furniture, hotels, tourism.

Because one thing is certain: intelligent advertising copy and even in the current difficult economic situation, a successful corporate identity contribute to a mature customer relationship. Asked whether she often have made aware advertising interesting products and new ideas, analysed subjects of an Ifak survey on a scale of zero to five in the cut with a value of 3.8. This is a clear indication of the effectiveness of functioning conceptual, design and content advertising. Expertly written texts increase the tension even in times of crisis, provide valuable impetus and thus stimulate the economy. The Central Association of the German advertising industry urges in a dossier therefore, seeing advertising expenses as a worthwhile investment, in order to strengthen market share. Reduced advertising budget”, so the ZAW, saved mostly also no money, they resulted in loss of the competition and was therefore economically expensive”.

It may be much cheaper to hire an experienced recruiter who keeps projects within the required timeframe and so calculated that advertisers are more scarce from the Get budget. A.D.; Numbers: VuMa 08/Ifak Inst., Zit n. Statista.org 2008; ZAW online press 1 traditional advertising and direct marketing: Word head, Andreas Dresch M.A., free writers and copywriters, Certified Marketing Officer (SGD)-Landesstrasse part 2 68163 Mannheim telephone: 06 21/8280473 fax: 01805/233633-80473 (0,14 EUR / min. via Call-Manager.de) E-Mail: Internet: Word head copywriter studied German studies and politics at the University of Mannheim. He is experienced in traditional advertising and direct marketing agency copywriter and – conception as senior copywriter. Convincing Word head as a freelancer writing for brochures, folder, brochures, catalogues, flyers, websites, newsletters and mailings, which of course animate. Focus sectors are including cosmetics, fitness & wellness, design furniture, hotels, tourism, city marketing and leisure & culture. Word head behind Germany, individually calculated. Telephone or written briefing is sufficient.

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June 23rd

News

Horacio Pozzo

Argentina is the most generous country in the world. It won the lottery, but decided to give up the prize. I can send it to or leave your comments on our website Argentina What Will the Coming? By Horacio Pozzo As promised, today I will comment on what happened during the seminar held at the Sheraton Buenos Aires, about “the next Argentina”, in which prominent economists. What will be the next Argentina? According to Marcelo Longobardi (who acted as moderator), and hinted that the exhibitors, unfortunately I must say that not unlike Argentina, which is today. People such as Ruben Mendoza would likely agree. Is that the government has many limitations to change their speech, because the pressures facing the various sectors are numerous and a change in strategy may undermine the “unstable equilibrium” in which it stands. Sorry I excited into thinking that the stage was coming to Argentina was positive change, but the feeling is that will continue on autopilot. Since neither I think then you’re moving toward Argentina, is that I would like to share with you the thought of “where should go,” according to these distinguished speakers. In that sense, Roberto Frenkel (large university professor and researcher holder CEDES), understands that the first thing you should do is a clear policy to fight inflation … What does this mean? What he means is the inflation problem openly acknowledge and publicize the decision to fight against him, which must be transparent the true rate of inflation (which is around 25% -30%).

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June 21st

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