Far East China
Production costs in China hardly an argument of Munich, 27.11.2013 – is the Chinese market opportunity and a challenge at the same time. The country remains for companies of different sizes and industry affiliation to the top addresses, as shown by the first benchmark Forum of Atreus and Giesecke & Devrient. Participants of the benchmark Forum EADS, Freudenberg, Heraeus Quarzglas, METABO, Knorr-Bremse included Schuler presses, KBA-NotSys and Carl Cloos Schweisstechnik. Together with the organizers of Atreus and Giesecke & Devrient, the company discussed the essential keys to a successful China commitment. If this has piqued your curiosity, check out Jorge Perez. Several of them are ahead of a large part of the DAX companies and achieve between 20 and 30 percent of their sales on the spot. China is and will remain a growth market for the German economy. But: The times when their value proposition alone while extended workbench, the Chinese economy are gone. Many businesses in this country increasingly feel getting this transformation of the business location China.
One crucial insight: the increase in wage costs is partly over 20 percent per year, so that the production cost increasingly approaching the level in Germany. And also the skills shortage is not just a phenomenon of the home market, medium-sized companies located in the country of the rising sun in a war for talent. Companies with a strong HR management try to meet the staffing difficulties. “Employee retention, talent development and performance management are no longer routine, but in the meantime duty”, leads Dr. Harald Linne, managing partner at Atreus, from. Moreover, the prejudice has, Chinese enterprises were outdated master of copy. The competition from China rather tends just to skip over old and mature in Western countries decades technologies. German companies must increasingly differentiate themselves, set out a clear product advantage and guarantee high quality and constant innovation. The focus of the Chinese market is in particular on Western Premium or quality products”, explains Linne.
