Stuttgart Airport

In collaboration with + mutatis mutandis discovered ABARTH, the sports brand with the Scorpion in the coat of arms, a new and innovative advertising medium in the field of out-of-home media: the interactive Citylight display (ICLD) of Deutsche Telekom AG. The impressive 82 inch display offers a suitable digital advertising space to interact with the technically adept target group its new advertising partner ABARTH. Frankfurt in March 2009: currently in pilot operation located, is the first ICLD in the departure hall of the Stuttgart Airport and addresses first and foremost departures, waiting for your flight or connecting flight. The ICLD attracts attention not only with its size. New is that the user can interact directly with the messages.

The contents are represented as high-quality moving images. The users are actively involved and can affect even the contents displayed. + Accordingly developed a convincing concept for the advertising partner ABARTH, incorporating all of ICLD’s advertising opportunities. With the claim of greetings from the slope”ABARTH invites to send personalized E-cards via email from the ICLD in all over the world. The special feature of Grusskartenkonfigurators is a built-in webcam inside of ICLD, with whose help the operator has the possibility to involve his own portrait on the E-card. In addition to this functionality the ICLD via a Bluetooth interface offered by ABARTH wallpapers, sounds, and videos to download. Of course, it is also possible to register directly on site for the reception of the ABARTH newsletter and to arrange a test drive at a desired ABARTH dealer. All content in German and English language were laid by the international connections of the Stuttgart Airport.

A switch in the desired target language is ensured with a simple click on the appropriate flag symbol. Emphasis was on an easy to use of application and set and considered this the optimal menu guidance via touch screen. The Agency + mutatis mutandis the brand has skilfully again ABARTH also friendly service, implemented and user friendly worked out. Both the developed concept and also the perfect implementation of all technical intricacies inspires us”, stresses Giuseppe Fiordispina, head of media & communication of Fiat group automobiles Germany AG. The nice thing is that it is measurable and remains. The operator can therefore flexibly decide whether is switched an content over an extended period, or whether it is useful to the target group with other or new features to address. “, added Andreas Stork, co-owner of + mutatis mutandis.” Who so waiting for his departure in the near future at the Stuttgart Airport, is cordially invited to family, friends, colleagues, and co. to send an E-card by ABARTH. About + mutatis mutandis what began in 2003 as a Start-Up, has within a few years as a valued player in the digital world market established itself. Whether B2B or B2C, at + not simply produce accordingly – here is advise heart, created and realized. The agency consists of businesses within the digital media a synergistic team, new Develops marketing and sales channels. Innovation, perfection and tailor-made solutions are just a few disciplines that characterize the company. ABARTH, Abarth brand is part of Fiat group automobiles Germany AG and is also 100 years after the birth of the founder of Karl Abarth for design-oriented individuality and sporty exclusivity in the compact car field.

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Bill

November 22nd


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